How it all started…

Our story began with a harrowing experience faced by our founder, Ina. One night in central London, Ina got surrounded by four men on motorbikes. They attacked her in order to snatch her phone.

This unsettling incident led Ina to discuss the issue with other women. She discovered that many had much worse stories to tell, highlighting an urgent need for a solution. From this, eNOugh was born.

Meet the Founders

The driving force behind eNOugh, our dedicated founders, Ina and Gaelic, are passionate about creating innovative solutions to improve safety for those walking alone at night.

  • Founder, CEO

    Ina is a passionate entrepreneur who after having her own distressing experience when walking alone at night decided to embark on a mission to solve this pressing problem. Her dedication to this cause has been fuelled by her educational background, as she completed an MSc in Entrepreneurship with a focus on technology at the prestigious University College London (UCL).

    Throughout her academic and professional journey, Ina has honed her leadership and project management skills, which have become invaluable assets in her pursuit of building a successful startup. With a strong vision and unwavering determination, Ina is committed to making a tangible difference in the lives of countless women by providing innovative solutions for personal safety and security.

  • Founder, CTO

    Gaelic is a dedicated engineering professional with a keen interest in innovation and a genuine desire to contribute to a better future. Being a 2023 Millennium Fellow and having studied Electrical and Electronic Engineering from the well-regarded University College London (UCL), Gaelic has acquired a diverse skill set, encompassing connected mobility, electronics, machine learning, and software development.


    Motivated by the potential to make a positive impact, Gaelic's ultimate goal is to co-create a successful startup that embodies both innovation and social responsibility.

Meet the Advisors

At eNOugh, we are fortunate to have a team of experienced and knowledgeable advisors, who provide invaluable guidance and support as we work towards our mission. Coming from diverse professional backgrounds, these industry experts share their insights and expertise, helping us navigate the challenges of building a successful startup.

  • Entrepreneurial Finance, Business Development, Early + Growth stage mentoring.

  • Consumer business models, Operations, Customer Development.

  • Manufacturing, Supply Chain Management, Electronic Assembly Production, Testing

  • Security/Safety, Police Forces, Policing Consultancy.

  • Investment Strategy, Strategic Partnerships, Global Expansion

  • Technology, Product Development, Hardware/Software.

  • Strategy, Operations, Organisational Design, Transformation, Human Capital, Governance, Software Selection.

  • Negotiations, Managing Strategic Partnerships, Business Development.

  • Software, App, Cloud, AI