Introduction

At ENOUGH SAFETY LTD (“we”, “us”, “our”), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you use our app and services. It also outlines your rights regarding the information we hold about you.

By using our app and website, you agree to the collection and use of your information in accordance with this policy.

The app and website are not intended for children and we do not knowingly collect data relating to children. If we learn that we have collected personal data from a child under the age to consent to data sharing, we will delete that information as quickly as possible. If you believe that a child under the age to consent to data sharing may have provided us personal data, please contact us at info@enoughsafety.com. 

Who We Are

ENOUGH SAFETY LTD is a company registered in the United Kingdom. If you have any questions about this Privacy Policy or our data practices, please contact us at info@enoughsafety.com.

What Information We Collect

We collect the following personal data from you:

1. Directly Provided by You:
   1. Name
   2. Age
   3. Date of birth
   4. Email address
   5. Phone number
   6. Home address
   7. Work address
   8. Gender
   9. Contacts
   10. App login data

1. Automatically Collected:
   1. GPS location (with consent)
   2. Profile picture (with consent)
   3. App usage data
   4. Device information (e.g., operating system, device type)
   5. Bluetooth connection (with consent)
   6. Customer support communications
   7. Internet protocol (IP) address
   8. Browser type and version
   9. Operating system and platform and other technology on the devices you use to access this website

How We Collect Your Data

We collect your personal data in the following ways:

1. Directly from you: 
   1. When you register, 
   2. Input information into the website or app
   3. Contact our customer support team.
2. Automatically: 
   1. When you use our app and website
   2. We collect GPS location data for the app (with consent) 
   3. Bluetooth connection data for the app (with consent)
   4. App and website usage and device information
   5. Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. 

Why We Collect Your Data

We collect your data to:

Provide our services: This includes using GPS data to track your location during a journey and notifying your contacts when you have arrived safely at your destination.

Send alerts and notifications: Your contacts will be notified once you have arrived at your destination or if you have not arrived within a timely manner (i.e. three times the estimated time). 

Improve our app and services: Usage and device data help us analyse and enhance the app’s functionality.

Marketing: We may use your contact details to send you information about product updates and offers.

Sales: We may use your information when we need to perform the contract we are about to enter into or have entered into with you.

Third-Party Data Sharing

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

We share your data with the following third parties:

Google: For cloud servers and analytics.

Stripe: For payment processing.

We ensure that any third party we share data with complies with data protection laws and has the necessary safeguards in place.

Legal Basis for Processing Data

We process your data based on the following legal grounds:

Consent: We request your consent to collect and use your GPS location, profile picture, and Bluetooth connection.

Contractual Necessity: We need your personal data to provide the core functions of our app, such as tracking your journeys and sending notifications.

Legitimate Interests: We process certain data (e.g., app usage) for analytics purposes to improve our services. 

How Long We Keep Your Data

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

[Details of retention periods for different aspects of your personal data are available upon request from us by contacting us at info@enoughsafety.com].

Your Rights

You have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Ask us to correct any inaccurate or incomplete information.
• Erasure: Request the deletion of your personal data.
• Restriction: Request that we limit the way we process your data.
• Objection: Object to certain types of data processing, such as for marketing purposes.

To exercise these rights, please contact us at info@enoughsafety.com.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We try to respond to all legitimate requests within one 45 days. Occasionally it may take us longer than 45 days if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance by emailing info@enoughsafety.com.

Location Data

Our app uses your GPS location to track your journey and alert your contacts when you have reached your destination or if there are delays. If you disable GPS data sharing, you will not be able to start a walk using the app.

Data Security

We take the security of your data seriously. All personal data is stored securely on Google servers, and we use encryption and secure access protocols to prevent unauthorised access. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

International Data Transfers

We may transfer and store your data outside of the UK (e.g., using Google servers). In such cases, we ensure that the appropriate safeguards are in place to protect your data.

Marketing Communications

You may receive marketing communications from us, such as product updates and special offers. You can opt out of these communications at any time by following the unsubscribe link in our emails or contacting us at info@enoughsafety.com.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be communicated to you via email. The most recent version of the Privacy Policy will always be available in the app and on our website. [This version was last updated on 21/01/2025].
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at info@enoughsafety.com.